Learn more about ILY at http://www.ily.co Introducing ILY, the New Family Phone™ The simplest way to bring everyone in your family together, from ages 3 to 93. Imagine your children video calling their grandparents every day after school, or swapping pictures with their cousins whenever they wanted. Now, imagine them doing it in a safe, controlled environment without the help of an adult. Technology start-up Insensi is making that possible with the introduction of ILY, the new Family Phone that provides a safe, simple way for family members to connect through voice, video and messaging. “Even with multiple smartphones and tablets, families still have difficulty making sure the youngest and the oldest family members talk regularly, much less use video or share pictures. We struggled with this in our house. Our children were too young to have unsupervised access to a smartphone, and their grandparents were simply less technical. That’s why we created ILY. ILY makes everyday connections effortless, regardless of age, location or tech savviness,” said Ilan Abehassera, Founder and CEO of Insensi, the maker of ILY. How ILY Works ILY is a beautiful eight-inch touchscreen device that sits in the family room, kitchen, or other central location in your house. It connects to Wifi, and can replace your landline phone simply by plugging your phone cable into the device. There is no Internet browser on ILY, so your children can connect with family members without access to games, video sites, or unsafe Internet content. ILY is simple to use, designed for everyone, ages three or 93. To call someone using ILY, you simply tap on the person’s photo on the ILY screen. For example, children can touch a photo of Grandma to start a voice or a video call with her. They can also send her photos from the device, or drawings they’ve created on ILY’s touchscreen. Alternatively, Grandma can video call her grandchildren through her own ILY device or by downloading the ILY app on her smartphone or tablet. It connects directly to other ILYs in different households, or through the ILY app. ILY’s suite of apps for iOS, Android and desktop lets family members make calls or send messages to any ILY, from devices they already own. That means one family member can own an ILY, while many others communicate with it through the app. And parents who travel can always make voice and video calls or send messages through the app when they are on the road. ILY can be personalized for each family member with photos and colors. In addition to voice and video calls, ILY can be used to share messages, photos, and drawings; capture family notes, like shopping lists and reminders; and play music. Families can also see a record of their day’s communications with ILY’s Family Feed that shows which family members are interacting and how.