Introducing Misfit Ray

Ray is an evolution in activity tracking, and the newest fitness monitor from Misfit. Ray tracks steps taken, distance traveled, calories burned, activity tagging, and sleep duration and quality. Find out why this will become your most valuable accessory and pre-order at misfit.com. Video directed by Giovanni Ribisi; written by Matthew Loyd; edited by Tim Tsuruda, produced by Joseph Micucci, Coby Greenberg, and Stellascope Music: "Like It Or Not" performed by Bob Moses -- What people are saying -- "A stylish reminder of why Fossil Group snapped up Misfit last year. It's once again taking wearables into entirely new fashion territory." http://www.engadget.com/2016/01/05/misfit-ray-wearable/ “For a field in which so many devices are about colors and screens and additional features, the simplicity and cleanliness are intriguing.” http://www.bloomberg.com/news/articles/2016-01-05/the-misfit-ray-is-a-well-designed-wearable-and-a-new-step-for-fossil “Misfit’s new Ray tracker is a legitimately good-looking wearable.” http://www.theverge.com/2016/1/5/10714396/misift-ray-fitness-tracker-announced-ces-2016

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